In an age of cell phones and text messaging, personal touch means everything.
For the new Quakertown Grocery Outlet owners and staff, that means face-to-face customer contact is the top priority.
“Customer service is our main goal,” according to Michael Anderson, franchise owner and operator with wife Vikki Anderson of Quakertown Grocery Outlet, the area’s newest grocery store.
The Andersons are bringing back such old-fashioned practices as helping customers take their bagged items to the car, and walking the selling floor to help patrons find items, and get their requests and suggestions.
The car service is extremely popular, “especially women with small children or older people, they really appreciate this service we can provide for them,” Michael Anderson said. He has personally helped load customer’s cars with their grocery orders.
The pair have set the customer service bar high. “I walk around the floor, and I talk to people every day. Our staff is friendly, and they want to help our customers,” Michael Anderson said.
Quakertown Grocery Outlet is committed to providing a great customer experience, offering brand name goods at deep discounts and giving back to the community in a variety of ways.
From a strong grand opening in April, Michael Anderson said a steady stream of customers is validating his business decisions, and despite working up to 16 hour days, the new store is the Andersons professional dream come true.
Housed in the former Sears Hardware Store at the Trainer’s Corner Shopping Center, located at Routes 309 and 663/313, the store has been transformed with bright LED lights, high ceilings, wide aisles, and a clean, fresh look.
Their business has created 36 new full and part-time jobs, many of which are being filled with first-time workers.
“We are teaching them (first time employees) how to work,” Michael Anderson said of his management and seasoned floor staff, as they take on new hires.
In addition to working the floor and running the business, Michael and Vikki also create special, free events - mostly for youngsters. A recent Mother’s Day craft featured artificial floral bouquets tots could easily make for gifts. An upcoming “Taste of Bargains” tables, spread out throughout the store, will feature items customers may sample to get acquainted with new tastes, especially organic products, Michael Anderson said. “We have some unusual products and wanted to give people a chance to try them,” Anderson said.
Special events like the “Taste of Bargains” when offered are held from 10 a.m. to 1 p.m. on a Saturday.
Community engagement kicked off at their grand opening, when the Andersons donated $1,000 of goods to the Quakertown Food Pantry, setting the tone for business and service organization relationships.
Located at 70 N. West End Boulevard, the store is a franchise of California based Grocery Outlets, Inc.
What’s in your tool kit? Credibility, check. Networking opportunities, check. Access to professional development for yourself and your staff, check. A way to get your message out to potential buyers and convert them into leads for your business?
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Contact Melinda Rizzo at 215.529.9845 or firstname.lastname@example.org to learn how you can be part of the next issue.
Upper Bucks Chamber of Commerce
An economic development agency for Upper Bucks County, Pennsylvania.
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